Background
Sheikh Mohammed Al-Thani is the first Qatari to finish the 7 Summits Challenge. Denali was his last and final summit and I was asked with creating a sponsorship package for it. with information about the trip, climbers, and sponsorship packages available.
the challenge
Illustration & Visuals
Since this is a sponsorship package, the tone of the content had to be professional and corporate. To balance out, the visuals had to embody the edginess of mountain climbing.
I created illustrations of each summit and each of the climbers as well.
Web & UI
Instead of going with a standard print sponsorship package, I recommended going digital. A digital sponsorship package has the following advantages:
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More exposure and easier access to the information through search engines
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Easier to share and therefore can reach the right people in a much shorter period of time.
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Cost-efficient and environmentally friendly.
I created a strategic user journey that takes the visitor through the relevant information and ending with a call to action:
Sponsor the Climb.
Visitors are able to reach Sheikh Mohammed directly through the contact form.
