AS Nutrition by The Digital Caveman | Marketing Specialist in Qatar

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SEPTEMBER 2019

A.S. Nutrition

A certified Qatari health coach & nutritionist.

the challenge

Naming & Brand

To develop a visual and conceptual brand identity that resonates with the client’s customers and appeal to health-enthusiastic audiences.

Web & UI

To penetrate the digital space and create a web presence through an online reservation website.

E-commerce

To automate the process of customer acquisition and have a simple process of registration and follow up.

Social

To make a good first impression in a competitive market.

Name

As a personal coach, with a strong presence on Twitter, the client decided to launch his business backed by popular demand from his followers. That was key.

That inspired the idea behind the name. It needed to relate to the client’s name to maintain that personal connection which is also crucial for a personal nutritionist & health coach.

Brand

The brand mark is sharp and edgy to compliment the active and action-packed essence of this industry.

The client wanted to keep his brand minimal and he had a personal preference for black and white, so I made sure to incorporate that in the overall look and feel.

In terms of typography, I went for a high contrast combination of bold and light text to further emphasize the transformation that customers go through with a personal coach.

Web

I created a clear Sitemap and User Journey tailored to drive web visitors through the relevant information with calls to action strategically placed to encourage registration.

I developed creative and catchy copy-writing for the website with a clear and consistent call to action to ensure that it captures the audience. The language is simple and approachable to maintain that personal touch throughout.

I mapped a simple registration process and reservation system that ensures great User Experience on the front end, and hassle-free admin experience on the back end.

The backend featured an automated calendar to help my client organise his appointments with his customers. The calendar only displays available slots that are pre-determined by the admin.

The website also features a membership feature where users can register to save their information and have a history of their reservations.

I also developed a chat functionality to further reinforce the personal feel of the brand.