The client wanted a fresh approach to their corporate annual review report.
The report highlights milestones and achievements of the previous year, and an outlook onto the future.
The target audience for this report consists of the employees, clients of my client, as well as high-level VIP partners and stakeholders.
The report is usually distributed as a thick, and heavy 'luxurious' book, which is quite costly. The client mentioned that each year they are left with a lot of left-over books.
The client also has no way of telling how many people actually read the report. What sections were more engaging than others? and accordingly, they have no actual way to improve this report next year.
To reduce cost, increase engagement, share-ability and measure-ability of this report; I recommended going digital.
An online report is a lot easier to share through a short-URL or a QR code.
An online report allows the reader to access / refer to it wherever they are.
An online report removes the printing cost.
An online report allows you to measure the visits. and clicks, thus giving you an idea of the performance. This allows you to improve future reports based on hard facts and numbers.