Web & Mobile UI

I designed and developed an e-commerce platform with an online store.

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I set the client up with a user-friendly  content management   system to help them manage the orders and deliveries efficiently.

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Given their young and enthusiastic target audience, they’re most likely to access the website through their mobile phones. Accordingly, I went for a mobile-first design and development approach.

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The client had very engaging photography so I wanted to utilize that in the User Interface approach. I recommended going with a full-width style UI which has large background images/videos to compliment their strong photography and align with their brand guidelines.

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I created a User Journey that guides the visitor to the relevant information supported by strategically placed calls-to-action to ensure conversion.