Pixel Films is a production house based in Doha, Qatar. Inspired by the idea that pixels come together to form the bigger picture; the client wanted to embody that in their brand.
In addition, the client strong enthusiasm about the red recording dot which is a historic symbol in the film industry.
Pixels are beautifully simplistic & geometric. Like Legos, they are building blocks.
With that in mind, I started by creating the recording dot from a combination of squares (pixels), then moving those squares around to create different shapes.
However, the edginess of a pixel can portray a rigid vibe. As a creative service provider (i.e. film maker), you want show how fluid and flexible you are in your work.
To achieve that, I rounded the edges on the squares, giving the overall brand mark an elegant & modern feel.
I used the recording dot red as the primary color.
I also created a secondary color palette that compliments the primary color to give the brand more creative flexibility.
To bring the brand to life even more, I wanted to add a unique touch to all the brand applications. Using the rounded pixels from the brand mark, I created a pattern that would make any document look like a film strip.