the challenge
Name
One of the first aspects of bridging the gap between tourists and locals, is language. Travelers learn simple phrases like ‘hello’ or ‘thank you’
With that in mind, along with the service aspect of this business, I came up with the name ‘Tamm’ - which is Qatari-dialect for “consider it done.”
Brand
As a startup, the brand mark needed to be memorable yet easy to digest by both Arabic and English speakers. The Arabic spelling for the word 'Tamm' starts with the letter ( ت ) which can also be seen as a smiling face. The only thing better than saying “consider it done” - is doing so with a smile!
Green is a soothing and relaxing color that often represents safety, renewal, and growth. All of which, are comforting aspects for those visiting a new place and meeting new people. The dark grey creates a harmonious contrast with the green.
User Interface (UI)
As a web application, the UI needed to be dynamic and user-friendly across multiple platforms (Desktop, Tablet and Mobile).
Since this is an on-the-go service app, I went for a mobile-first approach.
I used clear icons to represent the various services and to make it easier for the user to navigate the app.
Video
I created an animated pitch video with voice-over script to easily communicate and promote the services of the app.
Result
Tamm's pitch won the first edition of Challenge 22, organised by the Supreme Committee for Delivery & Legacy in Qatar to spark innovative solutions for the 2022 FIFA World Cup.
Tamm was given a grant to develop the app and bring the app and brand concept into reality.