The Challenge
To create a brand of Thameem Electrical (TE), a company under Thameem Group (TG). The client wanted to maintain the look and feel of the existing group brand but with a more modern feel.
The client also asked for updated letterhead templates that match the new brand.
The Solution
To match the TG brand, I chose a type logo as a creative direction. I maintained the navy and light blue colours of the existing brand, but decided to give TE a modern twist by overlapping the two letters together.
Colours
The brand has two primary colors:
Navy Blue
Sky Blue
Fonts
The brand has the below font types:
Aller (English)
To be used for body text on all public facing platforms (i.e. website, posters, social media posts, etc.)
Hacen Promoter (Arabic)
To be used for body text on all public facing platforms (i.e. website, posters, social media posts, etc.)